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NBD/NPD μ Ͼ : Ż(NBD: New Business Development) ǰ(NPD: New Product Development) μ ν Ʈ Ȯ 10~30% ְ, Ʈ Ⱓ 30% ̻ ų ֽϴ. 츮 Ż/ǰ (new business development product development) μ Ϸ Ͽ ĵǾ ־, μ ȿ ߿ 濵ι ٷ ϰ ֽϴ.



ǰ ǥ μ ׸ 𵨷 ֽϴ. ٸ, , о, Ư Ͽ 쿡 μ ؾ մϴ. Ư ° 缳 μ Ʒ ǥ ϴ.

[ Ʈ Ѱ μ ]




ũ뺣̼Ʈʽ ⿬() ΰ Ʈ μ üȭŰ ȿ ų ֵ 񽺸 մϴ.

Ż/ǰ μ Ͼ
⿬() Ǵ Ʈ μ



R&D μ : R&D μ ̶ R&D å R&D å R&D α׷ յ μ Ȯϰ ϴ Դϴ. μ ϴ R&D ϱ Դϴ.

[R&D å ]




α׷ ý Ǿ , 츮 Ʈ Program Administration ϰ ־ ý ʿ ȲԴϴ.



ũ뺣̼Ʈʽ R&Dα׷ ý Ͽ ü񽺸 մϴ.

R&D Program Management Process Ͼ
R&D ý
R&D 򰡽ý
R&D 򰡽ý
R&D İý
R&D ⱸ μ ȹ